U Tourizmo is a Delhi-based travel company, which organizes trips all over the world. The client wanted a logo has least element, can be used with the word U-Tourizmo, smart and bi-color.
We designed this logo keeping in mind the target audience of the company which is the high strata of the society. U tourizmo usually deals with international trips, so the logo must possess an international feel.
The U is finally worked upon. It is depicting a highway. Simple concept, easy to recoginize and smart design, a testimonial from the client.