Hith Yoga is an Indian Yoga Delhi-based company, which deals in yoga classes and retreats all over the world. The client wanted a logo which is smart and very elegant with the minimum number of elements.
We designed this logo keeping in mind the target audience (which is high strata of society) and their design brief. The logo says Join us and we will make you realize your real potential. The color orange relates to spirituality and healing and blue is depicting calmness. The font selection was also made keeping in mind the type of logo and nature of the firm.
There were several other conclusions from the logo which make this design and Hith Yoga the one of their kind.